18 rules for using text
2nd november 2o15 | typography
The world of typography is a minefield.
Whether it’s the font you’re using, its size, colour or a contrast of fonts, its readability or spacing, it can all get a bit confusing.
Get just one of these factors wrong and you’re more than likely to have lost the reader’s attention. And when that happens, their next action will probably be to shut down your website.
So how do you get it right, first time?
Well, like most things, there are rules. Follow the rules and you won’t go wrong.
You will start to see your design change and clarity will be enhanced.
Luckily for us, The Visual Communication Guy has put all the rules into a handy infographic below. Just scroll through for all the hot tips.
18 rules for using text
2nd november 2o15 | typography
The world of typography is a minefield.
Whether it’s the font you’re using, its size, colour or a contrast of fonts, its readability or spacing, it can all get a bit confusing.
Get just one of these factors wrong and you’re more than likely to have lost the reader’s attention. And when that happens, their next action will probably be to shut down your website.
So how do you get it right, first time?
Well, like most things, there are rules. Follow the rules and you won’t go wrong.
You will start to see your design change and clarity will be enhanced.
Luckily for us, The Visual Communication Guy has put all the rules into a handy infographic below. Just scroll through for all the hot tips.
do reviews matter? How they impact your business success
30th october 2o15 | marketing
Do reviews or testimonials really make a difference to the growth of your business?
Yes, they do!
You may be thinking that your product or service speaks for itself. But rest assured, it’s really important to ensure you have as many recommendations as possible.
Collecting feedback should be part of your sales process.
It all comes down to trust. One of the best ways to stand out from your competitors is to put reviews online.
The following infographic from Wedding Wire highlights the importance of online testimonials. Whilst it is geared towards the wedding market, the message is exactly the same for any industry.
The key points are that:
- 88% of consumers trust online reviews as much as personal recommendations
- Consumers look at the Quality, Quantity, Recency and Consistency of your reviews
- Online reviews build your reputation
- Ask your customers for a review. The biggest obstacle to receiving one is not asking!
the key to boosting demand for your campaign
29th october 2o15 | marketing, srategy
If you’ve worked hard to generate a campaign to boost business, the last thing you want if for your marketing team(s) to let you down.
Indeed, marketing departments are struggling to succeed with their demand generation. In a survey undertaken by Annuitas, only 2.8% of marketers believe that their campaigns are effective. This is staggeringly low, with also 58.5% believing they’re not effective at all.
The key goal of these campaigns, as stated by 77% of marketers, is to create quality leads but if the above is true, nearly 60% believe their campaigns are not generating these leads.
It is imperative to measure the success of your demand generation programs. Although most marketers to admit to doing this, much of this is focussed on revenue generated.
Having competent, experienced personnel to market your strategies is clearly important, but more than 55% of marketers believe them to be ‘unskilled’ in terms of executing their strategy. Given also that sales are not often involved in the buyer persona development
process, perhaps this is what should be addressed.
So when you’re next setting out your demand generation campaign, ensure you have the right people on board. Make sure your goals are clear and focused. Keep the buyer’s ‘pain points’ in mind and focus on addressing them. Evaluate your success and adapt accordingly.
the cost of bad customer service and how to get it right
26th october 2o15 | small business
We all want great customer service, but when it doesn’t occur, a feeling of resentment often sets in.
And if it happens just once, that is all it takes for the customer’s business to be taken elsewhere, with often a damaging review to be left online, somewhere.
Given word of mouth (and the internet) it is imperative to get customer service right for business success, first time. This is particularly so for companies just starting out or small organisations wanting to grow.
No second chances. One slip up and you’re losing your company money.
All questions should be taken seriously and met with adequate responses. According to Salesforce Desk, when customers don’t get what they need, it costs the US about $84bn and $338.5bn globally.
Providing a good service experience is not rocket science, but it must be kept up, all the time, to be effective. Be personable and responsive to your customer base. Remain competent in your field and in your answers to all questions and be available to your clients and all times.
The ultimate response from your customer base should be clear; most consumers will pay more for a positive experience and more customers will do business with you. Scroll though the details below.
How to take your business to the next level and reach industry expert status
22nd october 2o15 | small business, marketing
You may already consider that you are an expert in your business field. But are you projecting that to your customer base?
If you’re among the best at what you do, it would be a shame not to leverage that for your own business. Indeed, your company and brand is held back if you’re not getting the business, leads and conversions that you should be.
Wedding Wire have put together an infographic providing you tips on how to package your skills, experience and knowledge to get recognition and build your personal brand.
how to get local google seo right for your business, in your city
21st october 2o15 | SEO
Most organisations are not international, offering their goods and services on a global scale.
Indeed, although the internet has enabled businesses to boost their presence outside their local remit, getting your local presence sorted is most important, especially if you are just starting out.
So if you’re looking to enhance your traffic from clients more local to you, it is key to know what Google wants to see within your website that pushes you up local search rankings.
Google displays local search results differently to others, including pinned map listings, images and organic search results. Are you on the listed map? Will you be in the organic search results?
Sure Payroll have given you all the details below, as well as the key info that you need to get your local SEO right.
14 most important metrics to focus on in your digital marketing strategy
20th october 2o15 | digital marketing
So you’re doing all the right things to promote yourself and your business, but how do you know whether you’re getting the results you are after?
Are you aware how many people are visiting your site, using your forms or purchasing your product or services?
It’s really important to ensure you measure these and other metrics, otherwise how do you know if your strategy is working?
There are many ways to measure such data. Digital Marketing Philippines have put together the following infographic highlighting 14 of the most crucial areas that you need to be measuring, from traffic traffic and its sources to conversion rates and bounce rates as well as revenue metrics.
Once you know what is working and what isn’t, it will be much easier to adjust your digital marketing strategy so you can continue to boost your leads, work flow and conversion rates.
What website visitors respond to: creating a website that converts
8th october 2o15 | web design
Do you get lots of people visiting your site, but they’re not interacting or contacting you?
If so, you could be doing a number of things to enhance your website that could propel your conversion rates skywards.
The first thing you need to do is understand who your target audience is. Put yourself in their shoes; don’t just do what you think you like or want for your site.
You can then tailor your content accordingly, create a persuasive call to action, make sure your web copy is accurate and on point and keep testing your web page with analytics.
The guys at Logo Snap have put together several handy tips to ensure you are on the right path.
use google search like a pro. 46 secret tips
7th october 2o15 | internet
We use Google all the time and we’re sure you do too. All day, every day, people are on the search engine, Googling to their heart's content.
But it takes up much precious time searching for stuff. Indeed, whether obscure or not, results vary and often you will be spending more time than intended searching to find what you’re looking for.
So to save you time, Who Is Hosting This have put together 46 top tips that most people will be unaware of.
It will almost certainly save you time and energy on Google, leaving you more time to get on with everything else.
12 steps to get you top ranked on google
6th october 2o15 | SEO
Getting to the top of Google is the aim of every business and online marketer.
It should be pretty clear that the higher ranked you are in search engines, the more traffic you will receive and so the more leads and sales you will generate. Easy!
But of course, it’s not that easy. So how do you go about achieving this?
Backlinko’s infographic below provides you with 12 ways to optimise your web pages, which will help propel you up the Google search engine rankings.
your guide for content marketing success
5th october 2o15 | content marketing
We’ve been going on about the importance of content marketing for some time and indeed, we consider it part of our marketing strategy as a company ourselves.
But if you’re just starting out and you don’t really know where to begin, this post is just for you. There are many examples of what you should be doing, but what you shouldn’t be doing is equally important.
As Web Net Hosting states in their infographic below:
“Content marketing is a way of marketing your product or services to your target audience by creating relevant and valuable content that attracts and engages them and possibly encourages profitable customer action.”
The benefits of content marketing are numerous but it should help your ranking, improve keyword targeting and generate more traffic to your website.
Blogging, initiating press releases, including infographics and having guests post on your site are all good forms of content marketing, but they all come with provisos.
Take a look below for the do’s and don’ts of each so you can make your content marketing a success.
your ultimate 22 point checklist to launching your startup
1st october 2o15 | startup
You’ve got a great business idea, you’ve set out your plan and you’re all ready to put it into action.
But how confident are you that you will be able to bring your idea to fruition? Are you experienced at executing the launch process?
It’s not going to be easy. Starting a business will take more effort than just putting a website online. The ‘build it and they will come’ mantra has been retorted too many times.
There are many issues to consider ahead of launch. They include funding, marketing your product or service, how to get new customers and retain current ones, complying with the law, tackling logistics and so on.
Luckily the bods at Wrike have come up with a 22 point checklist that will make your launch a successful one.
are consumers buying into your brand? what makes it believable
30th september 2o15 | branding
Every day we all get bombarded with information. Whether that takes the form of emails, advertisements, brand messaging or slogans.
Do you pay attention to them?
Most of the time, it's likely that they goes in one ear and out the other or you’re just pressing that ‘delete’ button on your email list.
So how do you get potential customers to notice you. How do you make your brand stand out from the crowd and get people to buy into it?
Neilsen have investigated the issue and their findings show what consumers find most trustworthy and relevant, as shown in the infographic below by MDG Advertising.
You should not be surprised to know that recommendations play a huge part; word of mouth recommendations from friends and family are considered to be the most trustworthy and relevant advertising for brands, compared to other forms.
top tips that will help you successfully grow your network
28th september 2o15 | networking, marketing
Both before and after you’ve got your business up and running, you should always be on the lookout as to how to grow your network, boost your reputation and enhance your professional success.
It is all part an important process of building your company from its fledgling beginnings into something substantial.
WeddingWire have produced a great infographic, which is shown below, highlighting how to improve your networking skills.
It talks about what are the best places to network, what you should do once you’ve made the connection and how you can then start working together.
UX. What's it all about? the facts and why it matters
25th september 2o15 | web design, UX
UX has been a bit of a hot topic for a while now. But normally you don’t hear about it unless something goes wrong. However, as far as we are concerned, it should always be an integral part of the design process, from the early stages to the final product.
So what is UX and why does it matter?
User Experience Design (UX) is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product.
It matters because, although you may have a beautiful looking website, if viewers don’t know how to interact with it, the visual ‘draw’ has gone to waste. And moreover, they need to enjoy and be comfortable with that interaction.
Indeed, the more complex your site is, the more important a positive UX should come into play. Users need to easily find their way around a site and understand how to use it. If they get lost or frustrated with trying to find an answer to their curiosity, they will leave and not come back.
Conversely, developing an interaction-rich experience will result in users coming back for more. And if you are a startup or have a retail/ e-commerce site, this is extremely important.
Manchester Web Design Agency’s infographic below highlights why UX matters and why you should be paying attention to it for your website. Here are a few of the key stats:
- 93% of executives thought improving customer experience was a top priority
- 62% of companies that designer a site strictly for mobile saw increased sales
- 95% of users agree that good user experience just makes sense
- If you fail at UX, 68% of users give up, thinking you just don’t care about it
how to make your blog look great and work for you
24th september 2o15 | web design, marketing
Making a strong first impression is so important in life and the same is the case for anyone visiting your website.
You have up to just 8 seconds, on average, before someone decides to stick or leave.
And if you’re writing a blog, you need your visitors to stick around a little bit longer, read your blog posts and connect with them.
So it shouldn’t only look good, it needs to be optimised so that your visitors engage with it too.
The following infographic from Quicksprout provides you with the following top tips:
- The best layout for your blog
- Optimising social elements
- What font and typeface you should be using
- What the blog’s colour and design should be like
- How to incorporate email subscription opt-ins
effective internet marketing. what actually works
22nd september 2o15 | internet marketing
You need to get your small business off the ground and know that internet marketing is a must for you to succeed.
But with so many routes to take and so many articles on the internet professing what you should and shouldn’t be doing, it can be a bit overwhelming.
Should you blog? Should you splash your business all over social media? What about search engine optimisation (SEO)? How big should your website be? Email and mobile marketing is important, but should you be doing it?
Take a deep breath! Yes, there’s a lot you could and should be doing to get your marketing campaign up and running and working hard for you, but make sure that it is right for you and your business. Spreading yourself too thinly across every medium may result in mistakes and ultimately and ineffective strategy.
We would say master one or two and then move onto the next, ensuring that each part of your strategy remains effective.
The guys at Shebang have put together a helpful infographic, as per below, highlighting the effectiveness of each internet marketing strategy.
grow your business online. your simple guide
21st september 2o15 | startup
If you have started a new business venture, you may be on the road to success. But it is easy to get caught up and lost amongst the multitude of things that you need to do.
Build an effective website. Generate leads. Attract customers. Advertise. Get noticed. Get social. The list goes on and on and ultimately it will be easy to drop one of these balls.
You need structure and strategy to remain focused and keep moving ahead down your path.
The following guide from Dragon Search provides you with a strong understanding of how to to build your business online from the start. Process is important and it will walk you through all the areas that need to be of focus and how the above mentioned factors are linked together.
You would do well to study this infographic if you are starting out; it will give you more structure in your approach, enabling you keep moving forward.
why video could be vital for your business
18th september 2o15 | video
Video is fast becoming an important part of any business’ marketing toolbox. We have one on our site, explaining exactly what we do and why we do it.
Indeed, more businesses are understanding the importance of producing video for promotion and many have had success with explainer videos.
According to dcustom, 70% of B2B marketers use a form of online video with their overall strategies. Why?
- It can be more engaging than reading text
- It can teach your audience about your brand and business services
- It can boost your presence and promote your product
- It can connect with and entertain your audience by conveying your personality
So ensure you investigate the power of video; check out the infographic below.
Your ultimate SEO checklist
18th september 2o15 | Web design
You should be incorporating an SEO strategy for your business website, but it is critical that you are aware of what will help and what will hamper your efforts.
Indeed, there are many factors that you may feel are helping you climb up the search engine rankings, but the opposite may be occurring. Conversely, should you incorporate strong SEO practices, your content will be elevated and strand out from the crowd.
So, with Google seemingly adjusting its algorithms, it is important to keep on top of all the changes.
You need an up-to-date checklist. Luckily, IDF Marketing have supplied us with a useful one below.
26 Things you need to consider before building your website
11th september 2o15 | Web design
No matter how large or small the project that we undertake here at We Design London, we go through a rigorous process both with the client and behind the scenes.
Indeed, there are many things to consider, both for yourself and with your designer and/ or developer, before you build your site. For us, it certainly isn’t a straightforward process,
which is why our client’s hire us to do the job!
You need to be aware of everything from your company name and whether the domain for it has been taken, hosting, layout, site navigation, content, your audience, typography, negative space, responsiveness, SEO … the list goes on.
Luckily, the guys at Pixaal have come up with a list of 26 things you need to note before your develop your website. If you find it a little overwhelming, you know where we are!
what do investors look for in a startup?
10th september 2o15 | startup
You’ve got your idea sorted. You business plan is pretty much perfect. Your website is set up and raring to go.
But to take your startup to the next level you need funds. You need investors to see your vision, come on board and propel your business forward. So how do you secure that investment?
Indeed, this is the tricky bit; getting someone to invest in a fledgling idea or even a business that is proving somewhat successful in the early stages is no mean feat.
You need to be prepared to be able to show your business in the best possible light. What do investors look for before investing in a startup? Return on Change have highlighted 6 key factors, the details of which are shown below. They are:
1. A solid management team
2. A product or service that can compete in larger markets
3. Evidence of early stage progress – traction is important
4. A strong, clear vision or message
5. A well-defined strategy of how your startup can generate revenue
6. Noticeable interest or investment from other investors
why your website content affects your seo
9th september 2o15 | content marketing, seo
If you want to pull traffic to your website, generating the right content within your site is a must.
Search engine algorithms are getting smarter. They want to showcase websites that will provide their users with the best possible experience. Therefore, sites that provide up-to-date, relevant information will get the greatest visibility.
As Amit Singhal at Google says:
“Our site quality algorithms are aimed at helping people find ‘high quality’ sites by reducing the rankings of low quality content.”
Ensuring that you create content that is original and top quality is the key to SEO success. Don’t just take our word for it. According to Brafton in the infographic below, 92% of marketers say that content creation is either ‘very effective’ or ‘somewhat effective’ for SEO.
There are multiple factors to consider when making your content work for your business and boosting your rankings on search engines, so check out the detail below.
So are you keeping your content fresh, relevant, visible and engaging so that your business is bumped up on Google?
how to get people to follow your brand
8th september 2o15 | branding
You’ve worked hard to build up your company, generate leads and even build a customer base.
Keeping your customers loyal is the next step in the process. Creating a positive online brand experience goes a long way to ensure that your clients remain on your side and champion your brand.
Indeed, it is exceptionally important to get your customers to engage with you and your brand. They may do this directly with you and your employees or even within the digital arena.
Options could be by participating in a contest, developing a special offer or even just by enabling them to approve or ‘like’ your product on a social media platform.
Studies show that those companies that do this result in customers that purchase their products but potentially more importantly for long term success, tell their friends and family to do the same.
The infographic below by Column Five and Get Satisfaction details what makes people want to follow a brand. Are you doing the right things to make your brand work for your business?
how to set up and enhance your ecommerce shop
7th september 2o15 | e-commerce
Putting your product or service online and hoping someone will buy it is not as simple as it may seem. You need to do the groundwork beforehand in order to be successful.
There are many parameters in e-commerce that one should measure and analyse so that your business and product can be targeted to the right user and seen by the right people. Taking a random or untargeted approach could mean that your product fails before you make even one sale.
Thinking through the e-commerce cycle, as highlighted by Interactage in the Infographic below, will be an important part of the process you take.
The thought cycle centres around:
- traffic sources
- the users you are targeting
- how to get your consumers to return
- the product or service you're offering and how it competes
- what are the negatives associated with the product or service
- how can the negative issues be rectified
- the analysis of the client post sale and after sales service
So enhance your e-commerce efficiency and check out the details below.
social media cheat sheet for beginners
4th september 2o15 | social media
Are you starting up a business? Have you build your website? Great! But having a presence online is not enough these days to generate interest in your company or product.
You need to get a social media presence. But knowing where to start is not as simple as it may seem, particularly with so many platforms vying for your attention. And as times change and social media develops, so you will need to develop your digital marketing strategy too.
To help you on your way, Setster have put together a handy cheat sheet detailing the most popular social media avenues, coupled with their pros and cons.
Click on the image to enlarge.
Ramp up your blog traffic using these 5 visual methods
3rd september 2o15 | content marketing
Are your blog posts not getting the attention you think they deserve? Are you spending lots of your time thinking up intuitive and informative prose, but no-one appears to notice?
Using visual aids could help boost your presence online.
Visual content has certainly been making its mark in the design and marketing world over the past 12-18 months and not using this medium could be a downfall in your content marketing strategy.
Using images, infographics, video and more could help you on your way to gaining more traffic, which in turn should lead to more followers, leads and sales.
Canva and Buzzsumo have put together the following infographic to show you why and how using visual aids could make the difference.
10 commandments of user interface design
2nd september 2o15 | web design
We’re constantly aiming to improve ourselves; the way we work, the way we look, the way we act and react.
This is no truer than how a website is developed and designed. Your site is only as good as it looks, how it behaves and how others react to it. If it doesn’t work on all of these levels, then your visitor will lose attention and faith in your business.
User Interface (UI) design is a way of guiding your users throughout your site, encouraging them to behave how you would like them to. It should be smart enough to be educational and interesting, but easy to use and manipulate.
Whether it is the colour palette, the font styles, the images you use, the story you create, the responsiveness of the site, the accessibility of information, the way you communicate with your viewer, the space on the site you don’t use… they all matter.
Design and aesthetics are primary ways of making sure your customer’s experience is a good one. And ultimately, this is what you want because a positive experience will more often than not lead to a sale.
Deisgnmantic have summed up what you should and shouldn’t be doing, with regards to UI design, in the infographic below. Click on the image to enlarge.
5 SEO strategies every company needs to master
27th august 2o15 | seo
If you want to build up your presence online and get more visitors and leads to you site, you need to incorporate search engine optimisation (SEO) into your marketing strategy.
We’ve spoken about SEO a lot on this blog before, but we understand that many people can find it a particularly daunting task. There are countless articles and blogs out there telling you what you should and shouldn’t be doing.
All you want to do is start of with some simple techniques, but before you know it, you could be researching SEO tasks that you could never complete on your own. This is not a good way to spend your time.
So, if this has happened to you, stop! Take a step back. Keep it simple.
Whilst all SEO strategies may seem important, often only some may be relevant to you or your business.
Take a look at the following infographic from act-on. They highlight 5 key strategies that all businesses should master at the start. Once you have completed these, only then, perhaps, should you delve deeper to further enhance your SEO strategy.
is your website good enough or is it turning custom away?
25th august 2o15 | web design
Your website is your window of
opportunity. It is the first port of call nowadays for people to see what you’re
But when people say ‘first
impressions count’, it is perhaps even more true online. In fact, the time your
viewer gives you is now only 8 seconds before they decide to delve deeper into
your website or go elsewhere. Particularly for small businesses, this is crucial.
So how good is your website?
The following infographic from
Add People gives you an 18 question check-list to see if yours is up to
Of course, converting every
visitor to your site is highly unlikely; there’s no such thing as a perfect
website. But in that case, there are always areas where you could improve your
site to make it as effective as possible.
Research. Improve. Test.
How to build the right social media strategy for your small
25th august 2o15 | social media
It would be foolish for any
small business not to consider tapping into the social media world to build its
brand and enhance its presence.
So if you are just starting to think
about implementing a social media strategy for your business or you are finding
it difficult to make the right social media choices, you need to focus more on
what is right for your individual company.
First you need to set realistic
goals, then think about who you are attempting to attract to your site. Each
social media platform has different attractions for different people and
businesses, so picking the right ones are key. What platform will achieve your
goals? Will you need to spend on advertising to enhance your presence online?
To help get your strategy
right, scroll through the following infographic from Salesforce.
how much copy should you have on your home page?
24th august 2o15 | web design, copywriting
Your home page content is
crucial to the success of your website.
Of course, whilst the content is hugely important, it is also the amount of content that you include on your home page that could
determine whether your viewer makes contact with you or leaves your site.
You need to be clear, sharp and
concise with your copy. We believe that writing irrelevant content just to fill
up space is detrimental to success and we never push our clients to include
more copy just for the sake of it.
Your client needs to quickly realise why they have visited your site, understand how you can help them and what you
can do to solve their issues. You need to explain why they should be contacting
you and not one of your competitors. And enable them to get in touch with you
How much you should write
depends on how concisely you can put the above into action on your home page. So,
how much is enough? The below infographic from Neil Patel at Quicksprout will
5 Top selling tips that will boost your bottom line
24th august 2o15 | marketing
Getting someone to purchase
your product or service is not easy. It is often the hardest thing, to persuade
someone to part with their hard-earned cash.
And this can be the case whether
you are just starting out or have been in business for some time.
There are always hints and tips
online of how to enhance your selling techniques. However, the following five
tips in the infographic from Wedding Wire have been included in our blog because
of the effectiveness in their simplicity.
We have found out ourselves by
implementing some of these that they do indeed work.
1. More choices are not always
2. Don’t over or under sell
3. Sell in packages
4. Establish three key packages
5. Assume the higher sale
Check out the details below.
13 Google search tricks to make your life easier
21st august 2o15 | internet
Most of us use Google every day.
But searching for something in such a vast space is sometimes not as easy as it
Information that you need
quickly can often take some time to find, which means less of your valuable
time spent on the things you really need to do.
So if you need some time saving
tricks that result in you spending more time on running your business rather
than looking at inappropriate search results, just look at the infographic
below from Veravo.
They go through thirteen search
tricks that will cut out that wasted time for you.
5 Key factors that will ensure your logo is awesome
21st august 2o15 | logo
Are you generating a new logo
or rebranding and unsure what it should portray? Or are you just short of ideas
of what it should look like?
Your logo is an integral part
of your business. It is on your website, your business card and all marketing
materials, including your email. It could be the first thing that people
imagine about when thinking about your business.
So getting it right is
important for future business success. Conversely, a poor or unmemorable design
may simply result in turning custom away.
So what makes a good logo? Big
Cat have come to your rescue. They highlight five key areas that you should
concentrate on. They are:
1. Keep it simple
2. Make it memorable
3. Ensure it is timeless
4. It should be versatile
5. It needs to be appropriate
Check out the details by scrolling through the infographic below
why do you need a content marketing strategy?
20th august 2o15 | content marketing
We’ve been blogging about
content marketing for a while now and have been strong advocates of its
importance within your marketing strategy.
Everyone from individuals,
small businesses and large corporates need to engage in content marketing,
whatever industry you’re in.
But perhaps you’re wondering
why we and others keep on going on about it. What’s all fuss?
Content marketing is:
“Marketing by creating and
distributing relevant and valuable content to ultimately acquire an audience
and drive sales”.
Web Talent Marketing have put
together the following infographic, which tells you what the benefits of
content marketing are, where and how to access and distribute information and
the best practices involved.
20 secrets that will ensure you craft the perfect marketing email
20th august 2o15 | email marketing
We’ve mentioned it on this blog
before – having an email marketing strategy as part of your marketing plan is
essential to boost your online presence.
But getting an email list,
ensuring people are engaged and making sure that your content is accurate, to
the point and informative is not as easy as you may think.
If you get it wrong, you could
be doing more harm than good.
So, get some advice from the guys
in the know at Newzful. They let you in on the secrets of what you should be
doing before you start, what you should contain in your email, what content you
should include and not forgetting the actionable points at the end.
Get smart. These 30 hot tactics will make you a social media pro
19th august 2o15 | social media
Are you struggling to get
noticed on social media? Do you want more followers, likes or connections?
You’re not alone. There are
billions of people with social media accounts but reaching out to these, at
least organically, may not be as easy as you originally thought.
But with 47% of all online time
being spent on social media, it is imperative that you get your marketing
strategy tuned in to hone in to these accounts, not least the right ones.
So get smart. Ensure you take
note of the following 30 hot tips from Feldman Creative and Infobrandz.
how to Make
your visual content awesome
18th august 2o15 | marketing
Making content that your
visitors will love is not such an easy task at the best of times, notably if
you are doing it on a regular basis.
The visual content trend is
taking over at the moment and is a sure-fire way to make your marketing
strategy stand out. But if you’re not a designer, getting on this trend may
mean producing engaging and informative content is even more difficult.
Don’t worry though. You don’t
need pro designer skills to get success.
Canva have come up with 10
great ways to create some awesome visual content for your site.
how to make your launch totally epic
18th august 2o15 | marketing
Are you planning to launch your
product, project or business in the near future?
You’re working hard, planning
and dedicating your time to your new venture.
But making sure you get your
launch right is imperative for its success. Don’t allow all your efforts and
potentially money go to waste, simply because you have got the launch wrong.
So how can ensure that your launch will be successful?
Paid to Exist interviewed over
60 entrepreneurs on the launch process across a wide spectrum of industries,
such as coaching, arts, health and media, with their time in business ranging
from 3 to 24 months.
We like the stats that came out
of it. Such as 57% of those surveyed said that their email list was the most
effective means of promoting their launch. However, what we like most is what the entrepreneurs said they would do differently. Our top 5 are:
1. Build a stronger email list
2. Have a more defined offer
3. Get more testimonials
4. Crate an upsell
5. Warm people up to the offer
Check out all the details by
scrolling through the infographic below.
to make your first ecommerce sale
17th august 2o15 | marketing
You’ve set up your business.
You’ve got your shiny new website sorted, complete with an online shop ready to
accept a flood of orders.
What are you doing wrong? It’s
not easy getting your new business up and running particularly when you are
trying to get someone else to part with their hard-earned cash.
Luckily, Shopify have put
together 8 great ways how you can get your first ecommerce sale for your new
the complete online marketing guide for beginners
17th august 2o15 | marketing
We realise that we go on about
marketing a lot. Whether is it digital marketing, email marketing, content
marketing, advertising, SEM, SEO, conversion rates yadda yadda yadda.
We could talk about it until
the cows come home. But what if you’re just starting out, you know you need to know
about all these things but you just haven’t got a clue what we, your designer or
anyone else is talking about?
You need a crash course to get
the online marketing lo-down.
Look no further then the following infographic
from Wrike. They’ve put together a comprehensive all-you-need-to-know guide to
get you set for your marketing journey.
So now that you know your influencer
marketing techniques from your PPCs and your split testing from your lead
scoring, you are ready to set your brand free!
a step by step guide to writing effective content
14th august 2o15 | copywriting
If you’re not used to it,
writing content isn’t easy, particularly if you need to do it on a regular
Whether you’re blogging or
writing for your website, creating content that’s informative, engaging and
actionable is often an area that many small business owners shy away from. Even
if you know what you want to say, putting into words on paper or on screen,
somehow, is much more difficult.
And if you go down the route of
writing something that doesn’t resonate with your audience but publishing it
anyway, you could be doing more harm than good to your business and marketing
We Design London is experienced
at ensuring that what you say online is accurate, engaging and on point. We
make your words work for you in business.
But if you’re keen on getting
your content online yourself, just take a look at the following step by step
guide from Visually, which should help you ensure that your next piece of
content is coherent, useful and engaging.
how to use colours to influence people
14th august 2o15 | web design
Do you realise that you can influence
people just by the colours you use on your site or product materials?
Various studies have found that
certain colours have psychological effects on consumers, with some impacting
areas of the brain in ways that will either promote excitement or tranquillity.
So if you know how colour can
impact the purchasing decision of your visitor, it will help you develop your
marketing strategy and focus more on your target market. By using such simple
colour combinations, you could be one step ahead of your competitors.
If corporations and big name
brands are using these methods to get ahead, why shouldn’t you too? Are you
incorporating the right colours into your web design?
Scroll through the infographic below from Homestead.
old seo vs new seo – what you need to know
13th august 2o15 | seo
Google has made a multitude of
updates over the yeas as to how it recognises and ranks.
It has changed so much
that if you were a pro at SEO some years ago and haven’t updated your skillset,
you’re more of a novice now.
What used to work simply doesn’t
So what do you need to know to
get SEO right nowadays?
What you fail to do or what you
should avoid doing is now just as important as to the positive actions you take
to try to boost your presence on search engines. How you think, the keywords
you focus on, the content you use and the links you build are all key.
If you need to adjust your SEO
strategy, just look at the infographic below from Neil Patel at Quicksprout.
how to boost your click through rates with visual storytelling
13th august 2o15 | marketing
With the deluge of information that your potential audience comes across
during any given day, average attention spans are waning.
So capturing your
visitor’s interest is going to be tough, but if you do you have a great chance
of holding on to it and using it to your advantage.
And one of the best ways to do
that is through visual storytelling.
Indeed, visual storytelling is
on the up. It uses images, graphics and/or videos to grab the interest of your
user, prompting them to click, which leads to your content.
Just look at some of the data,
as supplied by Widen in the infographic below:
1. Social media posts with visuals
deliver 180% greater engagement.
2. Viewers are 85% more likely to
purchase a product after watching a product video.
3. Articles with images get 94%
more views than articles without.
4. Video is 53 times more likely
to generate a first page Google ranking.
Illustrating your content via
visual storytelling is gaining traction and shouldn’t be ignored. So get smart
and start including this within your marketing strategy.
email marketing: how to massively crank up your response rate
12th august 2o15 | email marketing
Email marketing is important
for any marketing strategy these days and it shouldn’t be overlooked.
However, if you’re having problems
crafting the perfect email or you are not getting the click through rates that
you would expect from your emails, you may need to change your approach.
To improve your response rates,
the first challenge is getting your email opened. Your subject line, sending
email address and the first text you write must be enticing and thus is key to getting
the email opened.
Check out the infographic from
Just SEO below, which will give you more info on how to send the perfect
12th august 2o15 | Social media
Having a presence on social
media is one thing, but using it correctly and accurately is much more
If you’re trying to sell
yourself on Twitter but it doesn’t seem to be working for you by generating new
leads or sales, perhaps you should consider changing your strategy.
Are you aware that 80% of
Twitter users access the site via their mobile? Did you know that 62% of all
Twitter users are aged between 18 and 49 years old? Are you tweeting at the
If you’re not using Twitter in
the right way by understanding how your audience interacts with the social
media platform, you could simply be wasting much of your time.
To get a better idea of whether
you should be adapting your strategy or even using Twitter in the first place,
just look at these stats from HubSpot.
top 10 fabulous font combos!
11th august 2o15 | web design
If you’re struggling to find the
right fonts to use for your website, look no more!
The font you use for your site
will play a key role in how you could be perceived by your visitors. It is an
important factor that shouldn’t be overlooked.
When combining one font and
another, the task becomes even more tricky.
Luckily Ultralinx has come up
with 10 fab font combinations that you could use for your site so you don’t
have to sweat any more.
are you destroying your marketing strategy with bad seo?
11th august 2o15 | SEO
Search Engine Optimisation
(SEO) is good. You need it in your online strategy to get ahead.
But be careful because your SEO
techniques need to be accurate and on point. Get it wrong and you could be
destroying all the hard work you’ve put in previously.
So don’t rush from the outset.
Take your time to understand what you’re doing.
Ensure that you’re using the
right keywords. Enable your site to be crawled by search engines. Get your content
right – informative, engaging and actionable. Make sure that the design of your
website is appealing not just to you, but more importantly your audience. And
don’t forget all the technical stuff too.
SEO incorporates all of these
things and more. Do it correctly and your visibility will sky rocket. Get it
wrong and you could disappear into oblivion.
Optus Digital have provided you
with 10 factors that you should not be doing when developing your SEO strategy.
5 tips for a more successful call to action
10th august 2o15 | web design
Have you got call to actions (CTA)
on your site but are just not getting the click-though rates you want?
CTAs are imperative for
websites where you want your viewer to act in some way. Whether that is
purchasing a product, leaving a comment on your blog post or filling in a
But if your CTA is not having the
impact you desire, what’s the point of it being there?
There are several ways you can
alleviate the problem by making your CTA’s more appealing and get people to
The infographic below from
Single Hop gives you 5 great pointers to make this happen.
is your site not just mobile friendly, but google mobile friendly?
10th august 2o15 | web design
Is your site really mobile
friendly? Have you adapted your site so that it is not just optimised for
mobile, but also fully recognised by Google?
Of course, we’re all over it
here at We Design London, but we are also surprised as to how many sites out
there are not Google mobile friendly.
And by this we don’t just mean
making sure that your site can be seen favourably on mobile phones. There’s a
lot more to it than that.
– Is your content management
system (CMS) on Google’s recommendation list?
– Are your Google Webmaster Tools
optimised for mobile usability?
– Is your page loading time fast
enough on mobile?
– Are you images and font sizes
optimised to prevent loading issues?
– Have you thought about 404
All these and more are key to
ensure that your site is Google mobile friendly. Check out the infographic
below from Page Traffic, which has all you need to know.
ABC of content marketing. Every term you need to know
7th august 2o15 | content marketing
Us design and marketing types
tend to go on a bit about content marketing. And why not – it is so important
nowadays in how to sell yourself online and offline.
But sometimes, jargon gets in
the way of effective communication and that’s we try to keep all the gobbledygook
to a minimum here at We Design London. But, alas, the odd word or two does slip
into even our vocabulary.
In that regard, we thought that it would be
best that you are also in the know, whether speaking to us, your own designer
or developer or if you are just finding out about the world of content
So when we came across this
infographic from Instapage, we had to show it to you. Get the lo-down on what
we mean when we go on about ‘conversions’, KPIs, ROI, multivariate testing and
Now you’re in the know, you can
converse with your designer like a pro.
The importance of visual communication
7th august 2o15 | marketing
If you’re looking to get the
best out of your marketing strategy by engaging with your audience, you should
be including visual content.
Have you built a visual
identity into your communication and marketing strategy?
Visual content resonates more
strongly and quickly with those who view it, than just text alone. Indeed,
according to theinfologist.com, the brain transmits 90% of visual information
with visuals having 60,000x faster processing speed than just text.
Apart from this, the evidence
indicates that visual content increases website conversions by 86% and enables
content to be more shared on social media.
Visual content, along with
text, is certainly going to dominate communication trends going forward.
Whether that is through infographics, video, imagery or presentations, creating
a visual identity and story for your organisation will be paramount as the
channels of communication develop.
We can help you get the right
strategy, but in the meantime, take these tips from the infographic below.
how to receive great testimonials
5th august 2o15 | marketing
Did you know that testimonials and word of mouth result in 20-50%
of all purchasing decisions?
This is huge.
But, according to Quicksprout, only about a third of businesses
are actively seeking and collecting customer reviews. In addition, raise your
brand advocacy by just 12% and the stats show that you could double your
So are you prioritising testimonials? Are you including them in
your digital marketing strategy?
If you are, then you need to be making the most out of them. Testimonials
must be easily accessed and viewed on your site; placement is paramount. For
all the key info, just see below.
31 Expert startup tips you
need to read before you launch
5th august 2o15 | startup
Are you about to launch your startup or are in the process of
trying to get your shiny new idea off the ground?
It’s not easy, is it?
Yes, it can exciting time but getting your
business set up takes much time, effort and sometimes money to get it up and
running. Then enabling it to be seen and heard can be even more taxing, let
So what can you do to alleviate these pressures?
Listen to advice. But not just any old advice, advice from the people
who have done it before and so know what they’re talking about.
Cue the following infographic from Wrike. It has 31 top tips
from the CEOs, founders and influencers from the largest global organisations.
10 Rules for a more
effective business website
4th august 2o15 | web design
Is your business website effective? Is it generating the leads
and sales that you expected when it was built?
Of course, we think we’re totally pro at building business
websites, but one of the reasons why we started this blog is to attempt to
empower all of you out there, who are finding your own way in the online design
and marketing wilderness.
So, we came across the following infographic from divagate and
felt the urge to share it with you. It is short and to the point in giving you
10 key rules that you should adhere to in order to make your business website as
effective as it can be. And that is what we like.
Get these principles right within your own website and you
should see your site analytics improve.
the 6 factors you need for content marketing success
4th august 2o15 | content marketing
We’re big advocates of content marketing; we often incorporate
this into the sites we build as part of a digital marketing strategy for our
Are you doing the same? If you’re making content marketing part
of your strategy, are you sure that you are making the best use of your
There are many factors that go into a strong content marketing
strategy, some of which can be confusing for small business owners. This is why we attempt to take out all the irrelevant jargon when we
deal with our clients.
So if you want to ensure that your strategy has the right focus
and that you’re not wasting time, energy and money on the things that don’t
matter, take heed of Express Writer’s 6 points, as shown below.
how to tell if your logo is any good
3rd august 2o15 | logo design
All our logo designs are bespoke and tailored to your business,
image and aspirations. But there are so many logos out there that are the same
or similar, it is hard to get yourself noticed in a crowded marketplace.
Does your logo make you stand out above your competitors?
There are multiple factors to consider when designing your logo.
Do the colours resonate with your business and your target audience? What font
have you used? Does the design enable the colours to be interchanged for
different marketing materials? What about the ‘negative space’?
Mainstreet Host have put together the below infographic, which
highlights all the key points you should consider when thinking about how your
logo compares with your competition.
Is social media turning us
31st july 2o15 | social media
Social media can be addictive. Once you get the hang of using
it, it could take over your life. It could change the way you act and react to
people online but also in real life.
Have you personally noticed any of these changes?
Hiding behind a computer screen or smartphone may be making most
of us bolder in what we say or do, whereas in real life we would normally more
Who Is Hosting This think that the rise in social media is
having an impact on our behaviours. They point out the following 4 psychopathic
traits of a social media user:
1. Lying more
2. Being more antisocial
3. More self obsessed
4. Poor behavioural controls
What’s your verdict?
Psychology in web design:
what you need to generate feeling with your visitors
30th july 2o15 | web design
According to psychology, most people buy according to how they
feel about a product, as opposed to logic. So what do people feel when they
visit your site?
Do they want to engage with your company? Do they feel like they
want to hit that ‘Contact’ button?
Most people don’t understand the psychology of web design or it
is completely ignored. But incorporating this within your site could mean the
difference between completing a sale and losing business.
The following infographic from KISSmetrics talks about how to
cultivate emotional engagement in web design. The three emotions to build into your site are:
These should be used to generate desire and loyalty with your
customer base, which in turn will help build your business. Study this
infographic carefully for the detail and more web design psychology tips.
9 website mistakes that are losing you business
30th july 2o15 | web design
We’re all about doing the right thing, here at We Design London.
We take the time to understand you and your business, your competition, your
goals and your requirements before embarking on building your site.
Each and every time.
We find that this helps in producing a product that our clients love,
but perhaps more importantly is loved by the customers of our clients. This results in less room for loss of business for them.
That’s how we work. But if you’re doing a DIY project and diving
straight in or have a designer that isn’t so thorough, issues may arise that
result in your visitors looking elsewhere after they’ve visited your site.
So to avoid such errors, first take a look at the infographic
how to enhance your e-commerce website
29th july 2o15 | web design
You may get lots of visitors to your site, but are they actually
buying from you? Do you need some extra tips to convert your visitors into
The bods at Invesp have studied the top 230 E-commerce websites
and come up with findings that highlight what trends within the sites get
people to part with more of their hard-earned cash.
Lucky for us, they have also included their findings in the
infographic below, so you don’t have to worry about doing your own research and
can now implement the right features that work for your site.
what’s the best time to post on social media?
29th july 2o15 | social media
You’ve written a beautiful blog post or advert and you send it
out for all to see. You wait for the clicks, the interactions and engagement.
Do you feel that your posts are not getting the attention they
Perhaps one reason could be that you are sending your posts out
at the wrong time. Indeed, you have probably asked yourself the question
When is the best time to post on each social media platform?
It is a question we get asked all the time, but it is not the
easiest to answer. There are various factors that one should consider when deciding
on what the best time would be.
These include the social media platform you are posting to, the
type of business you are, your target audience and the format of the post
There are various trends
that have emerged across each platform that give us a better understanding of the
best time to tweet, pin or post.
So take note of these in the infographic
below, courtesy of SurePayroll.
photoshop cheat sheet for diy designers
28th july 2o15 | web design
Do you use Photoshop in your design work? Do you have a visual
marketing strategy that is all too often time consuming?
If you want to save some time whilst using Photoshop, look no
further than the following infographic from Set up a Blog Today.
Whether you are using a Mac or PC, they have put together all
the shortcuts that you will need to save you time and effort, whether you are
creating images for your site, putting together a visual marketing campaign or
adjusting long standing marketing materials.
You need to stand out online, but don’t spend valuable time that
could be saved with the following cheat sheet!
5 ways to fix your poor website copy
28th july 2o15 | copywriting
Getting people to visit your website is all well and good, but
keeping them there is another matter entirely.
If your website is suffering from a high bounce rate you need to
take note of whether your web copy is driving potential customers away.
To be successful in today’s online world, you need a marketing
strategy that covers all bases and that includes having web copy that your
customers love and can engage with.
The following infographic from Lead Pages will give you a
head start in how to change your low-converting web copy into one that connects
with your audience and coverts.
If you’re still unsure of what to say and how to say it, we can
certainly help you with that too.
how to improve your seo with social media
24th july 2o15 | social media
We’ve spoken about the importance of SEO on this blog before but
it is now more important than ever to integrate it with social media.
Both Google and Bing have confirmed that social media signals
are being taken into account when it comes to ranking pages and content. So
your social media marketing techniques need to be top notch.
Check out the infographic below from Design by Soap. It talks
about the impact social media has on search engine rankings and which platforms
are the most effective, how links are judged by search engines and why ‘author
authority’ is the biggest slice of the overall link pie.
How to sell without selling
24th july 2o15 | marketing
Whether you’re in big business or just starting out, you need to
know how to sell.
But getting someone to part with their hard earned cash is no
easy task, particularly if you are in a market awash with competition.
Furthermore, if you’re not a natural salesman, you need all the help you can
Advertising is everywhere these days and if there is one thing
that sets the new generation apart from the rest, it’s their ability to spot a
conventional sales pitch from a mile away...
See full post >>
How to write better marketing emails
23rd july 2o15 | marketing
Email marketing is crucially important to your business and it
shouldn’t be taken lightly.
If you’re not doing it, do it.
If you are doing it, are you getting the results you would hope
for and expect?
Composing an email that is accurate, informative, engaging and timely
is not as easy as it may seem.
It should all start from
your email address. What does it say about you? Are you running a professional business
but still have a Yahoo account? Using your website domain name will come across
as much more professional and adding your personal name is good too ...
See full post >>
what it takes to be a small business owner
23rd july 2o15 | small business
It takes a lot to make the decision to start up your own
business. Especially if you’re already in employment, taking the leap to leave the
security of getting paid each week or month should not be taken lightly.
Small businesses, though, have always been vital to the build up
of a country’s economy. They are often set up by people who are passionate
about what they want to do and achieve, which is the key reason why we started
up We Design London. We’re passionate about wanting to get businesses,
everywhere, to look and sound great on the web.
Starting a business certainly has additional benefits...
See full post >>
confused by web design talk? here’s what you need to know
9th july 2o15 | web design
Does your web designer seem to talk gobbledegook most of the
time? Are you bamboozled by the seemingly endless web tech terminology they use?
We’re pretty straight talking here at We Design London. We don’t
like jargon as much as the next person and so we try to keep such web design
talk to a minimum, particularly when we’re speaking to clients.
Sometimes, though, it is
unavoidable. So to keep you informed in order for you to be able to converse with your designer, we’ve included below a handy
infograpic from Pagemodo.
How to turn
social media followers into paying customers
9th july 2o15 | social media
You’ve just got 1000 likes on Facebook. Brilliant! You’ve amassed 10,000 followers on Twitter. Amazing!
There are many people who say that social media should remain ‘social’
and not for commercial purposes. However, social doesn’t have to mean that
businesses cannot engage, inform and develop the social sphere for everyone’s
benefit, whether or not they are using it to sell their wares.
So, if you’re looking for ways of improving your social media
strategy so that your followers are doing more than just visiting your website,
look at some insight from Sales for Life.
They highlight eleven steps to boost your sales on line, with
the data the result of crowdsourcing the best social sales practices from over
50,000 sales professionals from all over the world.
how to design a landing page that converts your visitors to customers
8th july 2o15 | web design
You may be doing all the right things to get people to your
You can spend all the time in the world optimising your site for
search engines and you could be spending your hard earned profits on pay per
click (PPC), but if your visitors don’t know what they are looking at when they
land on your site all that time and money is wasted.
Laying out the information correctly to ease your visitors to
the contact or purchase button it paramount for success.
To guide you in the right direction, look at this infographic
from HubSpot to ensure your landing pages convert your visitors into customers.
how to make content marketing work for your businesses
8th july 2o15 | marketing
We’re strong advocates of content marketing, but getting it
right and maintaining its success is not so easy.
Content needs to be updated on a virtually consistent
basis in order for it to make an impact on your audience and get new customers
visiting your website online or store offline.
Indeed, should it not provide productive information it can, at
the same time, pull your online page downhill and have a negative impact on search
engine ranking. So your content needs to be attractive, informative and
How do you do this? There are various methods and steps that
one could take to make content marketing work for your business and we are keen
to push these ideas with each client that we work for.
To emphasise what we’re talking about, take a look at this
infographic from Content + (now Axonn Media). It highlights what impact content marketing has on
companies and how your business could benefit from implementing some of these
top marketing tips for small businesses
7th july 2o15 | marketing
As a small business, you may think that it’s difficult to get
the word out about what you do and how great you are. Whilst there’s certainly
a lot of hard work involved, it is far from an impossible task.
There’s a lot of advice out there and we’re certainly aware of
it. But we would rather, at least, stick to the tried and test methods that
will get you noticed.
Incion have put together some of the top tips that we would
personally recommend to get your business growing.
Take a peek below to get the
the basics of seo
7th july 2o15 | SEO
SEO this. SEO that. The term has been around for some time and
everyone thinks they know what SEO means and what it entails.
We’ve figured out over the years, though, that many people are afraid to
ask questions they may think they should know the answers to. Don’t! Indeed, what exactly SEO is all about is one of them.
Everyone who has their own website, in our opinion, should at
least know the basics of SEO in order to get their site optimised for search
engines and understand thereafter whether their site continues to perform as well as it
So, we are including below a top infographic from nerdyface.com
which simply describes what SEO is and the basics of it. Click on the image to enlarge it.
Read it. Understand
it. And if you’re still struggling afterwards, feel free to contact us and we can
help you get to grips with SEO better.
the recipe for a perfect logo
6th july 2o15 | branding
We’ve spoken many times about branding on this blog before but
the logo is the usually the first aspect of a company’s brand that a potential
customer will come into contact with.
Your logo needs to convey the right message and a feeling
that resonates with your company.
There are many aspects that go into creating the ‘perfect’ logo.
Font type and size, colour, its simplicity and background all matter and are of
Check out the infographic below from Company Folders, which
highlights the key aspects of generating the right logo for your business.
Should you feel somewhat overwhelmed with it all, though, feel
free to contact us.
the top 15 mistakes startups should avoid
6th july 2o15 | startup
Are you starting a business or thinking about doing so? Do you have
your business plan all mapped out and are raring to hit the launch button?
Before you tell the masses about your new product, take some advice
from Expert Market.
It is inevitable that mistakes will be made along the way – it happens
to everyone. But take notice of the 15 mistakes below that are often made by startups
so you can avoid them from the off.
Some of them may seem simple, but they are often forgotten in
the process. Don’t make the mistake of brushing them off!
how to create the perfect contact page
6th july 2o15 | marketing
When you’re starting to build up your marketing campaign, the
last thing you’re probably going to think about is the contact page and form.
But creating a contact form that is clear, attractive and the
right length can be the difference between a strong call to action and a
customer turning to another provider.
Indeed, the contact form should not be
The below infographic is from Nick Reese, which incorporates
some handy tips on how to create the perfect contact page.
It breaks down all the aspects
that a contact page should have, which we believe are vital to the success of
your website and its ability to drive higher audiences for your growing business.
how do you improve your brand’s sociability?
2nd july 2o15 | branding
You’ve just paid a designer to develop you a shiny new brand. It
looks great. It projects exactly what you had in mind and the response among those
around you is top.
How do you get your brand out there? How do you get customers
and fans in your social network channels to engage with your new brand?
The answers to these questions are crucial to develop your brand’s
reputation and standing. Indeed, a survey conducted by Weber Shandwick in partnership
with Forbes Insights found that amongst the 1,900 senior marketing/communications
executives in 50 countries who where surveyed:
– 52% said their brand’s reputation was attributable to how social
– 54% believe that the rewards of social media outweigh the risks
– 84% believe their brand’s sociability is not yet ‘world class’
Making a brand ‘world class’
is clearly not an easy feat. However, the infographic below offers 9 tips how to get
the goldilocks strategy for seo
2nd july 2o15 | SEO
SEO is clearly important for any new business trying to get
But just selecting the ‘most relevant’ keywords, typing a lot of
text about your business and having little consideration for site size, for
instance, will get you nowhere.
To get SEO right, you need someone to lead you in the right
Competing with the big-boys in your industry for the most
popular keywords right from the start will not help your business. Repeating
text throughout your site across multiple pages is bad for SEO purposes. Not pointing
links to the most relevant pages at the right time and not using analytics is a
poor strategic move.
So to point you to the correct path, SEOBook have put together the
following infographic, including how to deal with the above points and many more.
Take heed to get your SEO strategy juuuuust right!
how to create A KILLER EXPLAINER VIDEO
1st july 2o15 | video
We’ve spoken about video being an important part of any marketer’s
toolbox on this blog before.
More businesses are understanding the importance of producing
video for promotion and many have had huge success with explainer videos.
But if you’re taking the plunge in investing in a video to
advertise your business, how do you go about it?
The following infographic from
QuickSprout covers how you go about creating a quality explainer video for your
It talks about:
– The positive results that explainer videos can have in your
– What makes an effective video
– The types of video you could develop
– The 4 steps to a high converting explainer video
how to become a master networker
1st july 2o15 | networking
We should all know that networking is crucial for business
success, both online and offline.
But networking isn’t just about getting people to visit your
website or thrusting a business card into someone’s hand, hoping that they’ll
contact you. It is about making connections and building lasting, mutually
You also need to fill your network with the ‘right’ people, not
just anyone, in order for your influence to rise in your business field. Easier
said than done, perhaps.
However, Business Insider has put together 11 key points that
should point you on the right path.
Some of these, rightly, focus on the other party – not you. Be
interested in your new contact’s business. Engage with them so they understand
and like you as a person. Offer to help people, regardless of whether you will
make a sale to them. Making such an effort creates a strong bond – paying it
forward pays off.
Action all the points below and you will be a master networker
in no time!
know your copyrights from your trademarks
30th june 2o15 | content marketing
What’s the difference between a copyright and a trademark?
When you’re posting images or videos, quoting text or dealing
with words, symbols or names or a combination of these, it is necessary to know
whether there are any copyright or trademark restrictions attached.
The media licensing landscape can be particularly confusing at
the best of times. Luckily, we have come across the following infographic from
It highlights many of the key concepts to keep in mind when dealing
with content that isn’t specifically yours, particularly to ensure that such
content is suitable for commercial licensing.
how to improve your online rankings
30th june 2o15 | SEO
Are looking for ways to get more brand exposure? Do you think
that you need more advice on search engine optimisation (SEO) but don’t know where
The first step in any SEO strategy is to understand what search
terms your potential audience is typing in to Google and other search engines. As
the following infographic from Wedding Wire states, your first focus should be
these search terms.
Whilst this and the following points highlighted below are relatively
basic, most people seem to skip one or more of them in their strategy, dismissing
their importance. Don’t do it!
Keep this post as a handy reminder.
your definative checklist to build and market your mobile app
29th june 2o15 | mobile
Of course, getting a presence on mobile is vastly important and
we have spoken about this many times on this blog.
Consumers continue to adapt to changing technology and in many
cases, the market is moving towards a mobile-first approach.
If your brand, however, doesn’t have a mobile app, perhaps it is
time to consider the benefits. The following handy infographic from Dot Com Infoway provides a 10
The stages develop from understanding the app’s USP and
monetisation strategy to developing a press kit and marketing budget.
social media monitoring. what you need to know.
29th june 2o15 | social media
If you’re already on social media it can be difficult to keep up
with it all. Twitter, Facebook, Google +, Instagram... the list goes on and on.
Having multiple accounts can be particularly time consuming; liaising
with your followers, putting out your latest blog post or just advertising your
There are many ways of managing these accounts but there are
increasingly more methods of using additional tools to aid you to monitor them
so you can spend your time running your business.
Social media monitoring tools crawl blogs and social networks
for brand mentions and enable companies to build communities and engage with their
customers. There are so many options now, though, it can be confusing should
you wish to invest in the software.
KISSmetrics has put together, as per below, key data from a
survey conducted by oneforty that answers pertinent questions that you should
be aware of before you invest.
how mobile is changing business
25th june 2o15 | mobile
We’ve been plugging the importance of ensuring that your website
is mobile friendly for some time and have spoken about it more than once on
But to hit the point home, we want again to highlight some facts
why you should make your presence felt on the smaller screens.
Indeed, the commercial landscape is changing, which includes the
way people access the web and conduct business.
For instance, with most recent numbers dating back to 2012, from
2011 (and so these numbers are more likely to be greater now), there has been a:
– 40% rise in percentage of
purchases made from mobile devices
– 190% increase in mobile
– 166% increase in the number
of people shopping via mobile
– People are abandoning
– Location bases services on
mobile have become more important for click through rates
– It takes over 10 sessions
of using an app for 44% of eventual buyers to make their first in-app
For these and other top trends, see the infographic below from
So don’t think that having
a website that can just be viewed on a PC is good enough these days. It needs
to be visible on mobiles and tablets too. All of our sites can be made
responsive for the smaller screens, so don’t hesitate to drop us a line.
buzzwords every entrepreneur should know
25th june 2o15 | leadership
We’re straight talking at We Design London.
We are aware that in the website design world there are a lot of
buzzwords and jargon that our clients would not know about. So we keep them to
a minimum and are upfront and clear with anyone we work with.
But we realise that not everyone is like this. There are many
organisations where buzzwords and jargon are spoken in a work environment and
often, as much as we disagree, are required to get ahead.
So, whilst we don’t use words or phrases like ‘paradigm shift’, ‘splash
page’ or ‘thought leadership’ it is still good to know what they mean. Indeed, every
entrepreneur should be aware of them, whatever business you are in.
Luckily, udemy has put together an infographic to help us all
out, somewhat humourously.
are you making these 9 social media mistakes?
24th june 2o15 | social media
We’ve spoken about the importance of social media in the past
and how to integrate it into your business.
Indeed, we normally get clients coming to us with the view that
they need to be seen on social media, which is great but their plan of action
is often not.
It is not just about having a presence on social media that
matters – your campaign needs to be targeted and it needs to be effective.
We can certainly help you in making your presence felt and of
course there are multiple sites online that will tell you how to get the best
out of your campaign. But be careful not to use incorrect methods.
Given that we see a lot of this, we are pleased to highlight the
infographic below from Jason Squires. It points out nine common errors that
businesses make on social media, so you can avoid making those same mistakes!
6 keys to video marketing success
24th june 2o15 | marketing
Video marketing is certainly on the rise and is already having a
huge impact on the digital world. Just look at these two stats:
– Syndacast has predicted that in
2017 74% of all internet traffic will be video.
– A recent survey in by Animoto,
found that 73% of all US adults were more likely to purchase a product
after watching an online video that explains the product or service.
Just these two points should make you sit up and think about
adding video to your website.
Indeed, considering that video is everywhere and consumers have
come to expect video from businesses and brands, Wedding Wire have put together
six key steps to making your video marketing a success.
1. Make it personal
2. Show, don’t tell
3. Less is more
4. Add your logo
5. Include music
6. Call to action
30 ways to make your employees happy
24th june 2o15 | business leadership
If you already have a thriving business and you’ve got people
working for you, it is key to keep your employees happy.
Happy and contented employees are important for a business to
succeed. There are various ways to achieve this as the following infographic
from Unum shows.
We think these tips will be invaluable for many of you. It
highlights ideas on what incentives to offer to boost employee wellbeing, how to
ensure employees feel valued, remain motivated and stay engaged with your
business as well as clues on how to create the best working environment.
So, now you’re in the know, which ones will you implement?
when should you use jpeg, gif and png files?
19th june 2o15 | images
We know that images play a major part in attracting visitors.
Whether it is your website, promotion material or if you’re just getting the word
out on social media, pictures play an important role.
87% of total interactions on Facebook Branded Pages incorporate
images. Tweets with images receive 89% more favourites and 150% more retweets.
However, with more and more images being used, they fill up our inboxes, take up computer memory space and take time to load on web pages.
So it is key to use the right file type for the right occasion.
Get it wrong and it could be a turn off for your viewer and be a disaster for
Luckily, WhoIsHostingThis has put together the following
infographic detailing which file type you should use for each occasion.
How do you organise an event using social media?
19th june 2o15 | social media
Are you organising an event, either online or in person but
concerned about the number of attendees?
Either way, you would be foolish to not use social media as a
resource to promote your event.
Indeed, at each and every stage of the
promotion process, social media should play a role.
From getting the word out early to engaging with your attendees
and boosting your visibility up until the event day, organisers can maximise
their event’s potential exposure with social media.
Gryffin have put
together a process, as shown below, that all organisers should pay attention to
when using social media for event promotion.
How do you start a startup?
18th june 2o15 | small business
There are multiple ways of starting your new business. Some come
from a ‘lightbulb moment’, some from accelerator programs and others bankrolled
from the founder’s wallet.
There’s no right or wrong way to start a business, but the paths
along the route often merge at some point or another. Indeed, many of the startups
which have turned into billion dollar organisations have followed similar
The following infographic from Naturaily highlights some of the
more popular paths that you could take. It begins from the initial idea and
goes through until getting your MVP (Minimum Viable Product; this is the
project with the highest return on investment versus risk).
We particularly like the quote from LinkedIn founder, Reid
“If you are not embarrassed by the first version of your project,
you’ve launched to late.”
how to name your new company
17th june 2o15 | small business
The large majority of our clients come to us with their business
name already intact. They’ve agonised over it for a long time and come
up with something new, innovative and catchy.
According to the infographic below, supplied by DataHero, the
number of businesses created between 2002 and 2012 rose by 29%, which equates
to more than 5.1million. That’s 5.1 million new small companies that went
thought a process to come up with a new name.
Generating a new name is likely to seem to be a fun and
enjoyable process, but before long you may find that it is far from easy. It
can also be particularly time consuming.
So how do you go about this process?
Take a few tips from below and you should find the process
to be smoother than you thought.
10 Steps to a successful project kickoff
17th june 2o15 | project management
You’ve done the hard work in getting your foot in the door,
presenting to a potential client and then securing the deal.
But the real work has only just begun. It’s time to lead a new project, but what do you do now?
The next steps that you go through are extremely important in
getting off to a great start. It could make or break your new
We’ve got a thorough process that we go through here that has
stood us in good stead. So set the right tone from the start by putting in your
mind the following 10-step project kickoff checklist, provided by Wrike.
copywriting for non-copywriters
17th june 2o15 | copywriting
We’re big advocates of making your words mean something online
and ensuring that they are working for you; we are highly experienced in the
copywriting space, having written about numerous industries and marketed them from
individuals to large corporates.
But we understand that most people don’t have this background
and selling the written word does not come naturally.
When your website is totally visual, which includes
graphics, images and importantly words, the art of creating words that result in action is
crucial when running a business.
Luckily, we came across the following infographic from 200 Perfect Clients,
which provides the basics for implementing a copywriting system.
As the infographic states:
“Copywriting is the art of creating words that account for the
93% [of communication] because sometimes words are all you have...”
top tips to get your next big idea
16th june 2o15 | innovation
All entrepreneurs always looking to get ahead, to think of something new
and innovative in the hope of coming up with the next big thing.
As creatives, analysers and thinkers, here at We Design London, we
can often be found brainstorming ideas for clients to generate a fresh way of
looking at businesses in order to portray them in the best light.
We came across the below infographic from Entrepreneur and love
the top tips for getting your head right.
So get on with the “Do’s” and take note of the “Don’ts” so your next
big idea can only be a thought process away.
content marketing. art or science?
16th june 2o15 | marketing
At We Design London, we are strong advocates of content based
web design and as such content marketing is key to our process.
But what is good content marketing? Is it an art or is it
Well, the answer is that is it is both and both are required in
order for a content marketing campaign to be successful.
We are both creative and analytical in how we approach our web
design projects and find that this has led to success for our clients in
generating higher levels of traffic, stronger leads and greater conversions.
The guys at Kapost have put together the below infographic,
highlighting our level of thinking. We know our strengths, we understand how to
communicate, we have the correct tools in place and importantly we have learned
from our mistakes in the past.
Take a look below to see how the art and science of content
marketing could help you get more out of your business.
optimal Image sizes for social media
15th june 2o15 | social media
We should all get the picture by now - images do well on social
media. Visuals attract more users than text and this is highlighted by the
topical rise in infographics.
87% of total interactions on Facebook Branded Pages incorporate images.
Tweets with images receive 89% more favourites and 150% more retweets.
However, get the image wrong or size it incorrectly and this
could be a disaster for your brand.
across the following infographic by SurePayroll. They
have put together a cheat sheet to enable you to use images on all social media
platforms and get the size of the image right every time.
So whether you’re posting pics on Twitter, Facebook, Google +,
Tumblr, Instagram, Pinterest or LinkedIn, you now have the exact image sizes get
your posts looking great.
hashtag to bashtag – lessons to learn
15th june 2o15 | branding
We all make mistakes. Even the big boys. The difference nowadays
is that given the global spread of social media, everyone will know about it. Instantly.
Make a branding boo boo in New York and people will pick it up
in Tokyo. Make a big advertising gaff in Sydney, they will know about it in
From McDonald’s and the NYPD to BP and American Apparel – they’ve
all made errors along the way. But in part, this is how we grow.
We make mistakes. We learn from them. We grow stronger. We move
Of course, it is better to not make such errors in the first
place because, depending on the errors made, not all will survive them.
So what can we learn from other people’s brand unawareness?
“Sticks and stones make break your bones but words can sometimes
Have a look at the infographic below to see the lessons we can
take from a few errors of judgement made some by well known companies, so your
brand doesn’t suffer the same fate.
20 Top pointers when building your website
15th june 2o15 | web design
As a web design agency, we are clearly going to be keen to
promote the importance of having a website for your business, given that it is the key tool in promoting you and your company
in today’s online world.
But if you’re just starting out and you are unsure where to begin,
we understand that it can be particularly daunting. These are just some of the
questions you’re probably asking yourself right now:
– How do you promote your company online in the best possible way?
– What content should you incorporate in your site?
– Are you saying too much or too little?
– What should your site look like and how should it function?
– Should you have a blog?
– How are you going to get people to visit your site after it is
Of course we can help you out with the answers to all of these questions.
However, in the meantime, wedding wire education have put together 20 do’s and
don’ts with regard to getting your site up running.
how not to bore your customers
12th june 2o15 | web design
Getting someone’s attention is hard enough. Keeping it is even
more difficult, particularly as attention spans are getting shorter.
The people who visit your site are going to make up their minds about
whether to contact you to find out more or buy your product in seconds,
or even milliseconds.
The Blink Test states that it takes about 0.02 seconds for a
person to decide if something interests them enough. Others say that you have just a 3-5 second window to make a good first impression.
The point is that you need to make sure that you grab a viewer’s
So how do you do this? How do you ensure that your potential
customer is not bored by what you say or is turned off by your content?
And this applies to everything that is associated with you and
your business online; from your logo to the punctuation in your copy or from
the actual content to the colour combinations and design of your site. It all
needs to be clear, engaging and enticing in a positive manner.
Luckily those bods at Instantshift know what I’m talking about.
They’ve put together an interesting infographic that tells you how to not put
your customers off. Take a peek below to get a good idea of what you should and
perhaps more importantly, shouldn’t be doing online.
is it time to rethink your website?
11th june 2o15 | web design
If you’ve already got a website, you are probably busy running
your business, safe in the knowledge that your website is out there, working
But when did you get your website up and running? Was it some
time ago? There are multiple reasons why your website may not be working as
hard as you may think it is.
Technology and consumer behaviour has shifted so much in recent
years and continues to do so. The avenues that lead to accessing your site are
likely to have changed.
Have you considered any of these recently?
– Is your website connecting to the right people?
– Is your website resonating with your customer base?
– Can you be found on mobiles and tablets?
– Has your business, product or consumer base changed over this
– Have your contact details changed?
– Are you showcasing your business or products in the best possible light?
– Are there calls to action on your site that enable users to
make purchasing decisions?
– Is the content of your site accurate?
– Are the design trends of your site now staid or unappealing?
If you’ve considered any of these questions of late then we can
help you get the best out of your website. In the meantime have a look at the
infographic below from bigduck, which focuses on several of these issues.
the power of video on your site
10th june 2o15 | video
The inclusion of video on your site or as part of your online
marketing strategy is increasingly being used as an effective away of engaging
with your customer base.
It is also a cost effective way of getting your message across,
particularly with numerous video making software packages that are now
However, you are still spending time and money on making the
video, so it is still important to analyse your video traffic and to boost your
The below infographic from KISSmetrics and Wistia will give you
some good guidelines as to how to go about doing just that.
It talks about:
– How to keep your users engaged
– The importance of video length
– Keeping track of play rate
how do colours affect conversions?
10th june 2o15 | colours
We’ve spoken about colours before and how it is important to get
the right colour and colour combinations for both your logo and your website.
But in doing this you should be considering which colours are
going to have an impact on what matters most – your bottom line.
How do colours have an impact on making your viewer actually
pick up the phone or email you to enquire more or to make a purchase?
As soon as someone visits your site, studies suggest that people
make a subconscious judgement about whether they wish to purchase your project within
90 seconds of initial viewing.
That’s not a long time at all.
And considering that ‘up
to 90% of that assessment is based on colour alone’, as mentioned in the
infographic below by KISSmetrics, it is clear that colour has a big part to
play, subconsciously or otherwise, in the decision making process.
Simply the colour of a button on your site could make all the
difference. For instance, Perfomable changed the Call-To-Action button on their
site to red from green. This amazingly resulted in a 21% increase in
So pay closer attention to
colours when thinking about your logo or website. We certainly do.
what’s your type(face)?
9th june 2o15 | typography
Don’t ever say to a typographer that typefaces and fonts are the
same thing! There are clear distinctions but we understand, though, that they
are easy to mix up.
Fortunately, the following infographic goes through all the key
points that any beginner would need to understand to get used to the required
Most interestingly, it focuses on the anatomy of a typeface and highlights
the top 5 overused and abused typefaces across graphic design, journalism and academia.
10 commandments of email copywriting
9th june 2o15 | copywriting
We spoke about the importance of email marketing in a recent
post and how email marketing, combined with the rise in mobile technology meant
that it is imperative in forming part of your marketing strategy.
But how do you turn that email into good copy? How do you make it personal, engaging and point the
reader to a single action?
There are various rules that one must apply, no matter what you’re
selling. The following infographic from Spear Marketing Group highlights the
ten most important rules in email copywriting.
Take heed of these rules and you won’t go far wrong in writing a
compelling email that gets potential customers interested in finding out more
about you and your business and could even result in a sale.
how to increase traffic to your website
9th june 2o15 | web design Strategy
If you’re looking for some quick ways to boost traffic to your website, just take a peek at the infographic below, provided by Best Web Hosting.
It is a bit of an oldie, but the info remains the same and the strategies discussed do work.
So to increase your popularity and traffic, implementing social media links, regularly posting informative content on your site or starting a newslettter or emailing list can really enhance your presence online.
As well as implementing the 4 on-page strategies mentioned by Best Web Hosting, take a look at the the 6 off-page strategies. They are equally as important and won’t cost you anything.
the path to conversion
8th june 2o15 | web design
Rounding up today’s triology of posts, we now turn to
conversion. So you’ve managed to keep your visitor on your page, you’ve engaged
them in your site and now you want to turn their presence into custom.
You need an online
marketing strategy to boost your conversion rate.
Luckily our friends at Ion
Interactive have put together an infographic that outlines the path to
conversion from first brand exposure to post-conversion strategy.
7 ingredients to create the perfect landing page.
8th june 2o15 | web design
Following on, somewhat, from our previous blog post, where we
spoke about the importance of getting your viewers attention fast, we now focus
on the next stage.
The first page someone sees when entering your site is the
landing page. It is also the first opportunity that viewers get to understand
what type of company you are and how you can help them. Garnering more interest
to optimise conversions is key for your landing page.
The below infographic from Infusionsoft talks about seven
ingredients that create the perfect landing page. This incorporates creating
calls to action, the simplicity of the page, social networking, making sure you
have the right copy, being mobile responsive, analytics and powerful headlines.
Getting the landing page right is incredibly important. You’ve
done well at getting someone to your site. Keeping them there and encouraging
them to engage with your site is arguably even more difficult. So make sure you
keep these ingredients in mind when thinking up how to create the ‘perfect’
every second counts.
8th june 2o15 | web design
Every web designer or developer will tell you that when someone
visits your website, you’ve got a very short time to capture the attention of your
audience and engage them to want to delve further into your site.
To be more precise, you’ve got about 10 seconds.
But what happens if your page load time is longer than that?
Frankly, you would be pretty lucky to get many visitors to stay and so most
will leave before you’ve even got a chance to engage with them.
That’s why all the sites we build are hosted using Fastly, the ‘fastest
CDN (Content Delivery Network) on the planet’. Average response times are now
only 0.01s. But if your load times are much longer than this, perhaps this is
contributing to a lack of traffic to your site and this could affect your
KISSmetrics have put together this infographic to hit the point home
and in their survey most users would only wait 6-10 seconds for a page to load before
they abandon the page.
A one second delay
in page response can result in a 7% reduction in conversions.
which social media platform should you be on?
5th june 2o15 | social media
All of them? Really? Just because you may think your sales
tactic to get the word out anywhere and everywhere is a good idea, it may be a
downfall in your strategy.
Posting everywhere is unlikely to be a good use of your time and
effort and in terms of paid advertising, budget. What you should be doing is
running your business.
Perhaps think about your product, your target demographic and
whether your potential consumer will be looking at your social media post. Are
your customers more likely to be male or female? Are they higher or lower
income earners or what age demographic are you targeting?
The following infographic by KISSmetrics, looks into these
aspects to determine who likes what. This should give you a bit more of an idea
as to whether you should be advertising yourself on all or just a few social
is design important to small businesses?
5th june 2o15 | design
Should design matter to a small business? Of course it should!
Well, as a web design agency, we are bound to say that. We think
that it is clearly imperative to business success and given the build of
digital platforms and their portability, creating a stand out visual identity
is now more important than ever.
But don’t just take our word for it.
The following infographic by 99designs highlights the importance
of design. They surveyed 1,500 small businesses and start-ups to get a stronger
understanding on how design is changing the way people think and its value to the
how important is email marketing?
5th june 2o15 | marketing
When trying to get the word out about your new business, it is
always best to have your fingers in a few pies. Great website. Active on social
media. Good offline networking. Email marketing and any others you can think
Today, we’re going to focus on the latter – email marketing. It
has been used for quite some time now and is a great way to get your product in
front of current or potential customers and notably to build and maintain
relationships with them.
But given technological advances over recent years, particularly
with the increased usage of smartphones and tablets, it has become even more
important to implement effective email marketing within your marketing
This is why we continue to hammer home the idea that not being
visible on portable devices is just not an option these days.
We’ve come across the following
infographic from KISSmetrics, which talks about just this idea – the rise of
mobile, the importance of email marketing and how the two combine. Implement
this well and it should give you an extra bow in your marketing strategy.
the fastest ways to lose customers
4th june 2o15 | marketing
We all want and need customers for our businesses. Getting more
and more custom is clearly key to success.
However, equally important it retaining the customers you
already have. You may do a great job in getting new customers in the door, but
it’s the loyal ones that keep coming back who keep your business ticking over during
those periods when new custom eases off.
Why do customers leave a company? What is the effect of poor customer
service? What is the cost of losing custom? The infographic below from
getsatisfaction covers all the key elements that go into retaining your
The key point we picked out is:
“Companies focus on acquisition more than customer retention,
even though it can cost 6 to 7 times more to acquire new customers.”
seo. what you need to know.
4th june 2o15 | SEO
Search Engine Optimisation, or SEO. Everyone on the web talks
about it. Everyone who wants to be on the web is afraid of it. Of course, we
all want to be on Page 1 of Google and every online marketer will claim they
can get you there.
Don’t be afraid. There are many people out there who share the
view that not much time should be spent on SEO and there are others who believe
that it is vitally important. We believe that time should be spent on SEO, but
there are multiple ways of getting your name higher up the Google rankings.
Given that most people who discuss the topic don’t know much
about the nitty gritty of what it is all about, we thought we’d point you in
the direction of the infographic below, courtesy of BloggingPro. It covers all
the basics of SEO – links, social media, keywords, SEO tactics, PPC (pay per
click) and more.
So now you know what you’re talking about, what SEO tactics are
you going to use?
how do colours affect purchases?
4th june 2o15 | design
We’ve spoken a fair bit about colours before and how important
they are in getting the right combination for visual impact.
We are keen to highlight once again their importance, but this
time how they affect the purchase decision.
Clearly, retailers should pay close attention here; whilst there
are multiple factors in the decision making purchasing process for the consumer,
it is the visual aspect that plays a large part in persuading consumers to part
with their cash. So, colour is vastly important here, notably more so that the
other senses of smell, sound and touch.
This infographic from KISSmetrics explains how colours affect
purchases and thus why getting the right colour combination for your business
is so important.
It should give you a better
understanding about how the colours you are using for your website or marketing
materials are being interpreted by your clientele.
what happens when you ‘see’ a logo?
3rd june 2o15 | branding
As a business owner, people keep telling you that you need a
logo. They say that you need a logo because, well, all businesses need a logo, don’t
Well, you probably do. But of course, there’s more to it than that. Why
do you need a logo? What actually happens in the brain of the viewer that makes
having a quality logo worthwhile?
When you spot Nike’s swoosh, the Apple logo or McDonalds’ golden arches, there’s a lot happening in your head and you don’t even realise
Incredibly, in just 400 milliseconds, a logo can push the viewer
to take action on what they see. Your brain breaks down a logo in terms of its
colour, shape and meaning, which ultimately has an impact on the way you think.
In the infographic below, provided by LogoMaker, we learn that Logo’s
can actually change behaviour, triggering emotional responses that result in
different levels of performance.
could social media help your business?
2nd june 2o15 | social media
Social media platforms have clearly been around for some time
now and have certainly matured over the past few years. But we find that many
start ups are still not using them effectively as they build their brand.
There are many organisations out there that can help you on this
path, especially as it continues to evolve. Social Media could significantly
boost new business by using a planned and targeted approach and as such we
would recommend integrating it fully into your marketing strategy. Indeed, We Design London does this for every website we build.
This should be the case whether you use social media to sell
products directly or as a lead generator.
A recent infographic, as shown below, from SocialMedia Today should give you
a good idea as to why today’s social media can help your business.
The key numbers or points that we took from it are:
** 72% of male and 76% of female internet users use Social Media
** Over the past 12 months, mobile usage of social media has
risen by 23% **
** Your business does not need an account on every social
network. Concentrate on where your prospects are **
** Consumers are 71% more likely to make a purchase based on
Social Media referrals **
** 91% of the time, cold calling doesn’t work **
** 73%of sales people using Social Media outperformed their sales
the mad men guide to copywriting
1st june 2o15 | copywriting
We're strong advocates of creating a website that works hard for you while you're out doing what you do best - running your business.
One of the essential elements of making that happen is ensuring that all the pieces of your online marketing puzzle are in place and having effective copy is a big piece of that puzzle.
Getting people to act on the written or spoken word is a science in itself. We've got lots of experience doing this, having written about multiple companies across numerous industries, so we know that it works and makes a huge difference to generating leads and sales.
To give you an idea of what copywriters are all about, what better way to combine it with one of our favourite TV programmes!
Mad Men put copywriting back on the design map ...
See full post >>
why good web design is so important
28th may 2o15 | web design
If you’ve been searching around for the right web design company
to get you online, you’ve probably noticed that there are huge variations in
product available. However, all good designers will tell you that there’s a
reason for this variation.
There’s great design, good design and frankly design
we’d rather not speak about.
We say that if the budget allows (although this isn’t often relevant),
always go for companies that you believe will provide you with a better design.
Indeed, there are many reasons why having a website with a strong design will
stand you in good stead.
The viewer of your site is programmed nowadays to demand fast
load times, professional aesthetics and valuable content, which is backed up
with the latest coding to enable this to happen.
And all this is demanded within seconds of entering your site....
See full post >>
10 cardinal rules of colour theory
27th may 2o15 | design
At the beginning of the development of designing a website, we
always go through the process of understanding our client and their business. That
involves various things, but we often get on to the topic of colour.
In most scenarios, the client leaves it to us to come up with
options but we also get several people who have a strong feeling on what
colours they would like to see on their site. Others simply are stumped at
attempting to find a colour combination.
Indeed, depending on the type of site, whether personal or
business, this can be quite a tricky decision. Picking colours for your site or
marketing materials is not as straightforward as it may appear at first, with certain
colours having a different psychological impact on the viewer.
At We Design London, we take some time to think about what will
work best for the client and their company as certain colours have different
connotations; some colours work well with others and others are a definite
Luckily, to save you time when choosing colours, Designmantic
have come up with a nifty infographic, which sums up the 10 cardinal rules of
So to better understand colour hues from colour tints as well as
shades and tones, just click on the image below.
10 top tips for better branding
25th may 2o15 | BRANDING
Is your brand or brand strategy tired, ineffective or in need of
a boost? Are you in the process of launching a new business and require a brand
but just don't know where to start?
We regularly come across
both sets of business here at We Design London and given the importance of
branding to securing the goodwill and trust of your customers, we thought we'd
put together ten top tips to set you on the right path to ensure your new brand
is a success.
Just click on the link below to see our top ten tips!
See full post >>
serif vs sans – the final battle!
22nd may 2o15 | typography
Sometimes battles change the course of history and other times
they are just a footnote. The battle of Hastings in 1066, the battle of
Gettysburg in 1863 and the invasion of Normandy in 1944 were all epic in
shifting the course of history.
More recently, however, the battle of Serif vs Sans has been
taking its toll on the design world for some time. But, no fear!
Lucky for us, the
crew at Urban Fonts has a top-notch infographic that highlights when to use
which style. Indeed, if you were unsure of what all the fuss is about in the first place, it does of great job of explaining that too.
The upshot is that serif is better for print and sans serif for
Just scroll through the graphic below to view the full infographic.
think that the conclusion is most poignant though: “The best font choices are ones where readers
do not notice the font, but the message”.
Fonts and colours driving the top global brands
21st may 2o15 | branding
Have you ever wondered how the top companies in the world came up with their brand or logo? Has is ever crossed your mind how similar so many of them are in terms of colour and style?
Branding is a process that involves creating a unique image for a product or business in the mind of the consumer, notably to identify and differentiate it from the competition. But when considering the infographic below, designed by those clever people at Tasty Placement, it just goes to show the high level of similarities between them.
So, just scroll through the image below to see how colours, styles and typefaces have been key in building the logos of the world’s most powerful 100 brands.
If you’re looking to generate a brand, perhaps this will give you some food for thought! Or you could just contact us, of course.
the holy grail of typography for non-typographers
20th may 2o15 | typography
Have you ever wondered what font to use? Or what font to use with another?
With the multitude of fonts available, free or paid, it’s often a minefield for designers, artists and even typographers.
Typography is certainly supposed to be an art; as such, it is also likely to be deemed by many to be subjective - so what looks good to one person may not be desired by another. That said, typography certainly has much more stringent parameters.
To help you on your way, we’ve come across this brilliant infographic from Evan Brown at DesignMantic, which will give you a great head start in applying the basic rules, saving you much time and effort in the process.
So if you don’t know your Humanist Sans from your Garamond or font weights from their moods, just click on the image below to be enlightened.
20 Great photography websites
19th may 2o15 | websites
We’ve been commissioned to build a site for a fabulous photographer and so during our research in looking at our client’s competition and engineering a strategy for growth, we’ve come across a number of fantastic sites.
The portfolio site is the one we have been focusing on, which shows how the photographer showcases his or her work to potential clients.
So, here are the top 20 sites we have come across, loved navigating and frankly often been indulged to dive further into.
We hope these could also give you further inspiration for your site or portfolio.
See full post >>
why you’re less competitive without a mobile presence
14th may 2o15 | mobile
Let's assume you're a company that has made the decision to get a website and build your online presence. Well done! You have clearly made the correct choice in making sure you are marketing yourself in the digital world.
Indeed, there are many reasons why, as a business, you need a website; just type the question into Google and you'll come across a plethora of explanations.
However, once you've got your site up and running, you realise that your inbox isn't suddenly overflowing with enquiries. You don't have a rush of people coming into your store.
Why do you think this is?
Well, one reason could be that your site is not optimised for mobile.
See full post >>
5 reasons why your website isn’t just a business card
10th may 2o15 | websites
We think that by now most people should be aware of the importance of getting their business online but we're also constantly surprised by the amount of companies that simply aren't. However, when the reluctant ones finally come to us and realise that they need a presence online, we ask why they've approached us.
The answer is often the same: 'Well, it's the the thing to do isn't it - I just want a business card to let people know I'm there'.
No matter how many times we hear this, it always astounds us. Surely, if someone goes to your website, in most cases they already know you are there. They already know that you exist. They already know your name. Sure, we do realise that some folks just want clients to find their contact details, whilst telling them a bit about themselves but unless they already know you, it is highly unlikely you'll be getting any new business.
See full post >>
welcome to the new we design london blog!
10th may 2o15 | websites
One and all. Welcome to our new blog. As a web design company, we're talking about things design related all day long, even often into the wee small hours.
It may be a discussion about colour relationships, website structure or what angle to position some text. But it's not all about design. At WDL, we're also big on strategy and commerce.
Whatever business field you're in, the competition is huge. How do you make your presence felt in both the online and offline world? With long-standing backgrounds in dealing and marketing to corporates, both directly and indirectly via the written word, we think it's so important to be different. It is imperative to stand out from the crowd to get noticed.
And that is our focus. Yes, we will build you a beautiful website, but we will also concentrate on how your site can work for you to boost relationships with others, how it can generate additional clients and hence ultimately how you can increase sales.
We'll be discussing and sharing lots of our stories and secrets right here on our blog so be sure to come back again to check it out. Alternatively, just sign up above to receive an email to let you know when something new has been posted.